Why South Africa is doing badly at football.
So, I'm watching this video on why Americans think they suck at soccer & they have qualified for every World Cup since 1986 except the last one in 2018, recently won the Concacaf Cup & beat South Africa not so long ago in the Mandela Cup in South Africa. We should be more upset in South Africa as a footballing country that we only last qualified for a FIFA World Cup in 2002 & rarely qualify for AFCON tournaments. So in this blog I hope to analyse why South Africa "sucks" at football. I think branding has a lot to do with things; I remember Former President Thabo Mbeki claiming our national team has a weak name in " Bafana Bafana " which means "Boys Boys" or colloquially "Our Boys" in Zulu. I do believe that a national team needs strong branding as well. How much branding plays into the psyche of players & management is debatable. While it could be embarrasing giving a team a strong brand & them failing everytime, the ...